Heath Ceramics
Together since 2005, there’s hardly a piece of Heath Ceramics I haven’t touched. Most notable is communications—from Heath’s first newsletter to the brand’s voice—19 years (and counting).
A YouTube Series
Project: Cathy Bailey and I created this YouTube channel for Heath Ceramics about the good people, places, and things happening inside the 76-year-old pottery. In the age of perfection, these videos are anything but. How refreshing.
Creative Team: A collaboration between Cathy Bailey, Heath’s co-owner, and myself.
“Simone’s originality, dedication, persistence, and relentlessly positive attitude have made her integral to Heath Ceramics’ success.”
—Cathy Bailey, Heath’s Co-Owner
Social Media
Project: Over the years, Heath's followers showed their love for beautiful photographs paired with smile-worthy captions—often asking for nothing more than simple enjoyment. Brand-building at its finest.
Creative Team: Written by me; Art Director on most: Lisa Ferkle; Photographer on most: Derek Yarra.
Tile Makes the Room
Project: From pitch to launch, I worked alongside Heath’s owners to bring Tile Makes the Room—a book about exceptionally tiled spaces—to life.
Creative Team: Editorial Director: Me; Writers: Cathy Bailey & Robin Petravic; Designer: Volume Inc.; Photographer: Mariko Reed; Publisher: Ten Speed Press.
“Simone has unparalleled energy for her craft and is a fantastic partner in creative collaboration. Her work is soulful, concise, alive, and even humorous.”
—Lisa Ferkle, Art Director and Graphic Designer
The Good Guide
Project: A guidebook on the fundamentals of What Makes Heath, Heath—a tool for new and existing employees and partners to understand the brand.
Creative Team: Written and conceived by me; Designed by Lisa Ferkle.
Company Values
Project: Heath stands for good design and is, first and foremost, a maker. With that in mind, I conceived and wrote Heath’s values, inspired by the beloved industrial designer Dieter Rams’ 10 Principles of Good Design.
“Whether you’re art- or copy-based, Simone helps you see what matters and translates it into simple, clean, and clear words—often with humor. In a world where everything sounds the same, we need Simone’s honesty and fresh voice.”
—T. Chiang, Creative Director & Designer, Heath