Levi’s
As Levi’s first in-house copywriter, I wrote creative for the ‘Go Forth’ campaign, created by Wieden+Kennedy.
Project: Levi’s Global Holiday campaign captured the holiday spirit with the hopeful, pioneering tone of the 'Go Forth' campaign.
Headlines:
Today is the Present
Shine as Lights Do
Join the Grateful
Copy adorned store windows worldwide, dressed in-store environments, and hit email inboxes, and print pages globally.
Creative Team: Copywriter: Me; Art Director: Parul Sharma; Photographer: Christian Weber.
Project: Levi’s Global Chinese New Year campaign capturing the holiday spirit with the hopeful, pioneering tone of the 'Go Forth'.
Fortune Favors the Fearless
Creative Team: Copywriter, me; Art Director: Parul Sharma
“Simone joined our team and picked up on the brand tone immediately. Not only is she a talented writer, but she’s conceptual, enjoyable to work with, and funny. I would work with her any day.”
—W. Brown, Sr. Global Brand Manager, Levi’s
